Atlas9 Revenue & Booking Dashboard

How Rezdy organizes revenue (what these buckets mean)

Every Rezdy order is assigned to a single bucket based on its primary (highest-value) line item, with a tie-breaker that prefers Catering / Rental / Event lines over Add-on lines. Each bucket is a grouping of Rezdy products that share a sales pattern:

• General Admission — the standard daytime tickets: Atlas9 Ticket, Half Off Tuesdays!, Pre-Sale Voucher (adult & kid), Tax Exempt A9 Tickets, Movie Pass.
• Themed Event — flagged in Rezdy as events: Movie Nites, Grown-Ups Only nights, CINEMORPHIA, Neon Hearts Prom, BRING A SHOVEL, Ribbon Cutting, Track to the Future NYE.
• Facility Rental — Facility Rental (+ tax-exempt variant), Conference Room Rental, Booth/Table Rental, MARQUEE board lettering. Sold as standalone Rezdy products with their own SKUs.
• Catering / Invoiced Food — Home Field Catering (+ tax-exempt), Invoiced Food (+ tax-exempt). All flagged is_b2b in Rezdy. No fulfilment date is stored on these in Rezdy — they're date-anchored to order_confirmed_at in this view.
• Field Trip — the single Field Trip Booking SKU.
• Group Sales / B2B Tickets — Group Sales Ticket (Booth/table combo), Non Profit Voucher for Four, Tax Exempt A9 Tickets.
• Annual Pass — the F.A.C.A.D.E AGENT Credential product and its AGENT GUEST redemption SKU.
• Bundle (multi-ticket) — Date Night / Family Night / Party Bundle / Summer Movie Pass. Multi-ticket SKUs sold as a single line item.
• Operational Add-on — Drink Tickets, Alcohol Tab, Gratuity, Lock Rental, Extra. Upsells captured on the Rezdy ticket. Actual F&B revenue is in Clover, not Rezdy — these are pre-purchased drink credits and bar tabs, not concession / bar sales.
• Gift Voucher (sold) — Atlas9 Gift Voucher purchases (the sale event, not the later redemption).

Two notable May 2026 orders worth flagging:

• Wendy Derks — $30,000 Facility Rental (tax-exempt) for May 7, paid via ACH/wire (OTHER). Separately settled a $18,953 Alcohol Tab for the same event on May 12 (also ACH). Order numbers AT8VYNVN + ATPN9YD3. The $18,953 alcohol tab is the only entry in Operational Add-on for May.
• Billy Brimblecom — $7,681 Invoiced Food order on May 4 (paid by credit card), with Alcohol Tab + Gratuity lines on the same order. Order number ATKFEH41.

How discounts and comps flow through the warehouse

Rezdy distinguishes three different mechanisms for "below face value" tickets. Each one is recorded differently in the data:

• Free (Rezdy comp method) — A staff-applied payment type of "Free" on the order. Recorded as zero revenue (excluded from realized $). The face value still shows on the ticket but the realized $ is $0. The order & pax still count toward attendance. Used for actual comps (press, marketing partners, staff). Tracked in free_amount.
• Promo Code (multi-use) — Marketing codes like ones distributed in email campaigns or via partners. Recorded as revenue offset: the line-item ticket price still hits gross, then promo_amount is deducted to reach realized. This is how Half Off Tuesday lands — appears as half-priced ticket inventory rather than as a discount line. Same for any blanket promo.
• Voucher (single-use) — Codes minted in batches (gift purchases, non-profit donations, staff comps via voucher). Also recorded as revenue offset via voucher_amount. Linked back to the original purchase order via batch ID (internalReference).

So when leadership asks "how are comps recorded?":

• "True" comps (Rezdy Free payment method) are excluded from revenue — not booked as revenue with an offset, not booked to marketing. They simply contribute zero $ but still count in pax/attendance.
• Marketing-driven discounts (Promo / Voucher) are revenue-with-offset at the order level. Gross-up is theoretically possible but the realized $ in this dashboard is already net of the offset.
• None of the above is booked to a marketing expense ledger inside Rezdy — that's a downstream P&L decision.

Which promo codes ran each month

Promo codes are multi-use marketing codes (vs single-use vouchers). The table shows every code that had at least one redemption in the selected range. Heavy spend on a code in a single month usually maps to a one-off promotion or B2B partner block.

Bookings by 15-minute slot

Live from BigQuery (marts.fct_bookings with the standard visit filter — is_visit=TRUE, status != 'Cancelled', past fulfilment only). Data through .

Scheduling cadence changed in April 2026. Pre-April bookings used 20-min slots (:00 / :20 / :40); April onward uses 15-min slots (:00 / :15 / :30 / :45). Every fulfillment time is snapped to the nearest 15-min mark in this view, so legacy :20 renders as :15 and legacy :40 as :45 — a 5-min quantization but visually consistent across the whole period.

Per-guest spend & Splice Bros / Concession / Speakeasy split

Not currently answerable from this dashboard. F&B revenue lives in Clover, not in the Rezdy-derived Atlas9 warehouse. The only F&B-adjacent dollars that surface here are the Rezdy Drink Tickets and Alcohol Tab add-ons (rolled up in Operational Add-on above) — those represent pre-purchased drink credits, not actual bar/concession revenue.

To break out Splice Bros vs Concession Stand vs Speakeasy per-guest spend, the next data pipe to build is Clover → BigQuery:

• Clover exposes a Reporting API (or daily CSV export) with per-check line-item detail tagged by revenue center.
• Configure each location (Splice Bros, Concession Stand, Speakeasy) as a separate revenue center in Clover if not already.
• Land daily into atlas9-data.clover_raw.payments + line_items, then add a fct_clover_sales mart joined on date & eventually on customer_id (likely loose — Clover won't always have a Rezdy order link).

Once that exists, this section becomes a real chart: per-guest spend by revenue center, attach rate vs ticket sales, and same-day pairing with attendance.